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2003 Press Releases
SYDNEY, September 1, 2003 - FedEx
Express (FedEx), the world's largest express transportation company,
today launched its new television campaign "Run Jenny Run" to reinforce
the company's 'We live to deliver' customer service attitude.
Filmed on location in Sydney in February, the FedEx commercial features
'Jenny', a fast food employee whose dedication to deliver a customer's
order catches the eye of FedEx. By the end of the commercial, Jenny is
a fully-fledged FedEx courier, under the banner "We Live To Deliver".
Jenny is played by Karen Pang, an Australian actor who represents FedEx
as the company that goes to great lengths to deliver on a promise.
Also on air in Asia, "Run Jenny Run" is fast becoming one of the
regions most talked about television campaigns. From China to Hong Kong
and Thailand, members of the public are recognizing the characteristics
of "Jenny" whenever they see a FedEx employee.
"Our last TV commercial was so successful in conveying the FedEx
'can-do' spirit that many people have told us that they associated the
characteristics of 'Sammy' and 'Chris' with the FedEx couriers who
deliver their shipments every day," explained Catherine Lu, Marketing
Director, FedEx South Pacific. "Jenny is the next installment in the
series. Jenny's story extends our message about FedEx's culture of
excellence, dedication and a willingness to go the extra mile for our
Customers," said Ms Lu.
"FedEx is consistently ranked as one of the best companies in the world
to work for. Saying our employees are our most valuable resource is
more than just rhetoric at FedEx. We truly depend on our couriers to
deliver what we like to call the "®purple promise": that is, every
day, doing whatever it takes to ensure that our customers always have a
satisfying experience," said Ms Lu. "We believe in our employees so
much that we make our commercials about them!"
For two consecutive years, FedEx has been ranked among the top of
'America's Most Admired Companies' and '®The World's Most Admired
Companies' by FORTUNE Magazine, and was ranked in the top 100 global
brands by Interbrand. In addition, FedEx ranked 18th in the Far Eastern
Economic Review's "Review 200" survey in 2002.
"Run Jenny Run" was developed by BBDO/Guerrero Ortega and directed by
David Denneen. It will air in Sydney and Melbourne from 1 September
2003.
FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX), connects areas
that generate 90% of the world's gross domestic product in one to three
business days door-to-door, customs-cleared service. The company's
unmatched air route authorities and infrastructure make it the world's
largest express transportation company, providing fast, reliable and
time-definite transportation of more than 3.1 million items to 215
countries each working day. FedEx employs approximately 134,000
employees and has more than 48,000 drop-off locations, 643 aircraft and
more than 43,000 vehicles in its integrated global network.
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