Press Releases
Hong Kong, October 17, 1996 - Federal Express Corporation unveiled a
new, more functional uniform for all its couriers, ground operations
employees, and World Service Center agents throughout the world.
Designed by fashion industry consultant Stan Herman, the new uniform
provides employees day-to-day variety with an updated classic-casual look in
the workplace. It also provides more comfort and new safety features,
including 80 percent more outerwear reflectivity.
"We conducted extensive employee surveys and focus groups around the
world to determine how the new uniform could better meet their needs," said
Gayle Christensen, managing director of Corporate Marketing for FedEx.
"We're especially proud of the uniform because it was a true team effort,
taking the needs and desires of a global work force into account, and
extending our new identity."
"The new uniforms are another important step in transitioning to our bold
new corporate identity," said Mike Ducker, senior vice president, Asia Pacific
division. "While revitalizing our look, these new uniforms provide greater
flexibility and comfort to our couriers, agents and employees who work in a
variety of climates throughout Asia."
Among FedEx World Service Center agents surveyed, 93 percent requested
more causal and comfortable uniforms, like those of the couriers.
Employees will receive uniform pieces at launch and throughout the year; the
full roll-out will be completed by December 1997.
"Over 80 percent of employees said they wanted new, updated uniform
components," stated Christensen. "The current uniforms - also designed by
Herman - were revolutionary for their time and have served the FedEx team
well. We're making the new uniforms bolder and more comfortable to meet
the needs of the company's employees."
Uniform Designed To Perform
Meeting the various needs of an international work force is a challenge. For
example, U.S. employees prefer wash-and-wear clothing; international
employees prefer all natural fibers in apparel. Therefore, FedEx
compromised: while most uniform components are the same around the
world, FedEx developed one short-sleeved golf-style shirt that is different
overseas. In the U.S., the shirt is made of a very high percentage of cotton
blended with synthetic fiber; the international shirt is 100 percent cotton.
"We chose slightly different material for some U.S. and international uniform
components, based on employee requests and climate differences around the
world," explained Christensen. "Our employees told us that they needed
uniforms that were easy to care for, so we developed a cotton/poly blend that
contains as much cotton as possible."
A Distinct Appearance
The new uniform incorporates a variety of components so employees can mix
separates to meet their individual needs. Some of the new pieces include a
variety of shirts, sweaters, caps and outerwear. The shoulder epaulets on the
current uniform will be replaced with modern pins worn on the collar or
chest to display and employee's years of service.
"We updated the uniform, not only to correspond to changing job
requirements, but also to allow employees the opportunity to express their
individuality within the confines of a uniform," said Herman, president of the
Council of Fashion Designers of America. "FedEx's desire to work with its
employees in designing a new uniform exemplifies the company's forward-
thinking nature."
Federal Express is the world's largest express transportation company,
providing fast and reliable services for more than 2.5 million items in 211
countries each working day. The company employs approximately 124,000
people and operates more than 560 aircraft, 37,000 vehicles and over 400,000
Powership® and FedEx ShipTM automated systems in its integrated global
network. Federal Express reported revenues of $10.3 billion for its fiscal year
ended May 31, 1996.
FedEx currently services the Asia Pacific market with nearly 3,700 employees
in 30 countries and territories. The company provides the most extensive
trans-Pacific air lift of any major competitor with wide-bodied MD-11, DC-10
and A310 aircraft flying daily, linking its FedEx AsiaOne network for overnight
delivery to major commercial and financial centers throughout Asia. It is the
only express transportation carrier in the world using its own aircraft and
crews to provide an integrated service into and out of the People's Republic of
China.
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